Digital Analyst And GA4

 $ 1280 CAD  +  applicable taxes

OVERVIEW

The Digital Analyst And GA4 Certificate focuses on providing participants with the knowledge and skills to allow them to evaluate their organization's digital and social media deployments. The emergence of Google Analytics 4 (GA4) and its AI tools has allowed even more advanced predictive analytics and in depth understanding of your data.  This certificate is designed to ensure that organizations are measuring the correct items; using the appropriate free and paid tools to provide the actionable information needed and that the appropriate individuals in the organization have access to and the capability to act on the data.

Identifying the correct measures and understanding the best tools to evaluate these measures adds to the overall success of your organization's digital and social media strategy.  Having the tools in place to evaluate the effectiveness of your digital and social media deployments enables you to continue investing in the techniques that are working, and modifying those techniques that may not be performing at an optimal level.  It is not enough to generate reports about your digital and social media deployment.  It is important to use these reports to drive changes in your tactical deployment plan and improve the execution.

This course can be completed as part of The Digital Academy Program Certificate & The Digital Academy Masters Certificate when the Digital Strategist Certificate is also completed.

VALUE

The Digital Academy - Digital Analyst Certificate focuses on providing participants with the knowledge and skills to allow them to evaluate their organization's digital and social media deployments. This certificate is designed to ensure that organizations are measuring the correct items; using the appropriate free and paid tools to provide the actionable information needed and that the appropriate individuals in the organization have access to and the capability to act on the data.



DELIVERY METHOD

Training courses are now offered with a focus on L.I.V.E training (Live - Instructor Led - Virtual - Education) with training sessions being completed over 3 consecutive days (Wed - Thurs - Fri) with two hour live online sessions (9am - 11am Pacfic; 12 Noon - 2 pm Eastern; 1:30 pm - 3:30 pm Newfoundland).  Following the 3 live online classes students will have access to additional recorded content that will support the topics covered during the live session.

With the rapidly changing digital environment, the live sessions and the support content will be continually updated to ensure that the most current tools and strategies are covered.  Due to the pace of change and the support content, all participants completing one of the Digital Academy Certificates beginning in 2024 will have access to new support content as it becomes available at no additional cost.

UPCOMING PROGRAMS

PRICING OPTIONS

• CERTIFICATE PRICING:  Registering for the complete certificate for only $1280 plus taxes.

• DIGITAL ACADEMY PROGRAM CERTIFICATE:  Pre-register for the Digital Academy Program Certificate consisting of the Digital Strategist Certificate and any 2 other certificates for only $3500 plus taxes.

• DIGITAL ACADEMY MASTERS CERTIFICATE:  Pre-register for the full Digital Academy Masters Certificate and complete the Digital Strategist Certificate and any 4 other certificates for only $5000 plus taxes.

All prices are in Canadian Dollars.