Training Programs
2024 Certificate Programs
The 2024 Digital Academy training programs have been updated and all will have a significant AI (Artificial Intelligence) component as the marketing, communications, and digital and social media roles within an organization cannot continue to be competitive without the use of the AI tools available. More than 56% of marketers are increasing their use of AI tools in 2024!
Training courses are now offered with a focus on L.I.V.E training (Live - Instructor Led - Virtual - Education) with training sessions being completed over 3 consecutive days (Wed - Thurs - Fri) with two hour live online sessions (9am - 11am Pacfic; 12 Noon - 2 pm Eastern; 1:30 pm - 3:30 pm Newfoundland). Following the 3 live online classes students will have access to additional recorded content that will support the topics covered during the live session.
With the rapidly changing digital environment, the live sessions and the support content will be continually updated to ensure that the most current tools and strategies are covered. Due to the pace of change and the support content, all participants completing one of the Digital Academy Certificates beginning in 2024 will have access to new support content as it becomes available at no additional cost.
In addition to our Certificate Programs, we will also be offering new Platform Masterclasses that will allow you to extend your knowledge and explore your main tools in much more detail allowing you to optimize your utilization.
Completion of the Digital Strategist Certification as well as two other certificates (total of three) is required to be awarded The Digital Academy Program Certificate. Completion of two additional certificates for a total of five provides you with the recognition of The Digital Academy Masters Certificate.
Digital Strategist
The Digital Strategist Certificate focuses on understanding organizational requirements and guiding the development or refinement of your strategic, tactical and audit plans which the participants can implement in the organization. The content cover a detailed overview of a wide range of the most important current and emerging digital and social media channels so that you will be able to identify channels and techniques that will enhance your online presence to incorporate into your Tactical Plan. This course is a foundational certificate and is required as part of The Digital Academy Program Certificate & The Digital Academy Masters Certificate.
Digital Creator w/ Generative AI
This certificate explores the tools and techniques that you are essential today to create engaging and powerful online content. Generative AI has been a game changes saving time, money and allowing for creative capabilities previously limited to the highest skilled professionals. Using a variety a tools that allow you to create, edit and publish content more rapidly than ever before will improve the impact and outcomes of your digital and social media content.
Digital Advertiser Using AI Tools
The Digital Advertiser Using AI Tools Certificate focuses on paid digital advertising opportunities to effectively reach your selected target audiences. A number of digital & social media channels are explored in conjunction with the individual organizations strategy and target audience, to determine which channels and techniques should be used to optimize your return-on-ad-spend. There have been significant changes to all the ad platforms and AI tools are an essential component. 2024 also brings the removal of third party cookies making digital advertising processes significantly different than what they have been in the past.
Digital Analyst And GA4
The Digital Analyst And GA4 Certificate focuses on providing participants with the knowledge and skills to allow them to evaluate their organization's digital and social media deployments. The emergence of Google Analytics 4 (GA4) and its AI tools has allowed even more advanced predictive analytics and in depth understanding of your data. This certificate is designed to ensure that organizations are measuring the correct items; using the appropriate free and paid tools to provide the actionable information needed and that the appropriate individuals in the organization have access to and the capability to act on the data.
Digital Communicator With AI Chat
The Digital Communicator with AI Chat Certificate focuses on ensuring that participants are able to engage their audiences. Participants will learn how to improve their digital communications, and how to use organic content and messaging platforms to communicate messages effectively to a selected target audience. The use of Artificial Intelligence (AI) tools to engage with audiences through AI chat and conversational AI has allowed more efficient and responsive communication. Multiple platforms including messaging applications, chatbots, email, and customer relationship management tools are explored.
2024 Master Classes
Some digital and social media platforms are more important to organizations than others. Some are also extremely involved and complex with valuable tools and resources that require advanced skills and knowledge. In order to delve into these platforms with the detail they deserve we will be offering 3 day L.I.V.E (Live - Instructor Led - Virtual - Education) training (2-hours per day) focusing on one platform but going deep into its capabilities, something that time does not permit with our Certificate Programs that will cover multiple topics and platforms.
Upcoming examples of Masterclasses being offered in Spring 2024 include:
- YouTube Masterclass - March 26, 27 & 28, 2024
- Big Query Deep Dive Masterclass - April 9, 10 & 11, 2024
Custom Client Training Programs
Digital Academy Custom Client Training Programs
The Digital Academy is also able to design and deliver custom training solutions for your organization. Training delivery options can be through recorded content, live online sessions, or in person training or a combination of the above methods depending on what works best for your organization.
Contact us for information and options for how we can help your organization.
